The Ecommerce Survey is now

For the fourth year running Magento remains the most popular platform on the market. This survey sees an additional 35% added to Magento’s site count. Even with this growth it maintains a stable 26% of the marketshare due to the growth in other platforms and further software being added to the survey to improve coverage and accuracy.

Over the last year, the number of ecommerce sites detected in the Alexa top 1 million has increased by 34% to 46,859.

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The addition of WooCommerce has shown the Wordpress plugin to be a sizeable competitor to Magento, with 4,524 sites. While it would typically be considered as a software for smaller ecommerce companies, it is now the second most popular. Plugin updates have been very frequent recently for WooCommerce, with 8 point releases this year already.

That being said, Magento widens the gap when considering higher traffic ranks. Looking at sites that have ranks higher than 250,000, we see 2,516 Magento sites while WooCommerce responds with 692.

Other platforms that see increases are PrestaShop and Shopify. It is not surprising to see growth from Shopify as they have had a number of significant announcements in the last year including launching Payments, POS System and Shopify Mobile. OpenCart also sees growth of 50%, an even greater increase on its jump of 39% that was seen last time. Part of this could be down to improved signatures, but there has been one version and 5 point releases of OpenCart in the last year.

With consecutive losses on recent surveys, both Zen Cart and osCommerce continue to move down the ecommerce league table.

A further 28 technologies have been added with 77 ecommerce platforms now being recognised. Many of the new platforms are smaller technologies so they are towards the bottom of the full results list.

For the first time, other forms of technology have been searched for, e.g. cache tools, CRM, web servers, analytics and CMS. The aim of which is to allow for more in depth analysis such as that 628 (5%) Magento stores are also using Varnish as a caching mechanism.

Using these results, I have also been able to identify that up to 16% of ecommerce sites are now using responsive design techniques through the responsive ecommerce survey.

The Top 100K

Turning to the top 100K busiest sites according to Alexa, 2,373 stores were detected. In this section of the survey we are expecting more enterprise-focussed shopping cart solutions.

The results of which show that Magento continues to have the most stores in the top 100K. Identifying 704 Magento installations means that it sees a slightly increased majority of 30% compared to the full 1 million. Second and fourth most popular in this category are the traditional Enterprise products IBM WebSphere and ATG Web Commerce. However, newcomer to the survey, WooCommerce takes third position in the top 100K with 186 sites.

Full Results

Here are summarised results for each platform.

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A range of site lists are available to purchase. Simply get in touch and I will get back to you as soon as possible.

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For each site the Alexa site rank and the eCommerce platform are provided. Additionally, a DNS lookup is conducted and provides IP and hosting network and country where available. e.g.

Rank

1968

Domain

gamestop.com

Technology

Commerce Server

IP Address

72.52.14.123

Hosting Country

US

ASN

AS32787 Prolexic Technologies, Inc.

Response Time (ms)

907

Email Addresses

[None]

New in this edition of the survey, email addresses are also provided where they have been detected on the home page of a site. If you are interested in a filtered dataset or when that is cross-related to other technologies in other technology groups, e.g. server, cache tool or CMS, please also let me know. ### About the Survey The survey takes the list of the top 1 million sites as provided by Alexa (an Amazon-owned company). It then fetches the HTML document for the home page and analyses against a library of over 500 signatures that have been written. A signature is a rule that identifies an individual platform. For example, for Magento this would be a reference to the varien/js.js JavaScript file. The accuracy of the survey is being improved with each edition as signature rules are added and reviewed. The platform has been rebuilt since the last survey. The signatures have been expanded massively to not only increase the coverage of ecommerce platforms but also other types of technology. The long-term aim here is to draw understanding how platforms are paired together and to discover 'best of breed' systems. In addition to this the platform has been re-built in Java and Cassandra. Alexa produces their site list based on visits to sites by the Alexa toolbar user community. Plans are being made to include data from Quantcast to reduce the inevitable bias of using a single dataset. I co-own an eCommerce development company, Meanbee. We specialise in Magento, and hence a reasonable argument could be made for a biased survey. I would respond that significant effort has been put into writing rules for each and every platform and regular improvements are made to the accuracy of all signatures. Focussing on eCommerce as a company we are interested in observing how the market share of platforms changes over time. This enables us to judge the speed of adoption of new platforms and the demise of others. This way we can be sure that we are knowledgeable about the solutions that are available and offering the most appropriate platform for our clients. Feedback, suggestions and questions always welcome. Say hello on twitter, I'm @bobbyshaw.

eCommerce Platform	Feb 2013	April 2014
Magento	9063	12252
WooCommerce		4524
PrestaShop	2998	3836
OpenCart	2425	3736
VirtueMart	3324	2722
Shopify	826	2115
osCommerce	2461	2009
Zen Cart	2515	1590
BigCommerce	1106	1239
Volusion	1168	1212
IBM WebSphere Commerce	525	939
Yahoo! Stores	1014	808
Ubercart	770	709
WP e-Commerce	799	687
CS-Cart	620	539
Demandware	304	480
Miva Merchant	547	463
3DCart	338	383
Interspire		379
OXID eSales	338	374
Shopware		371
X-Cart	399	354
Hybris	214	344
Gambio		333
ECSHOP	484	308
Commerce Server		304
JTL Shop		302
ATG	335	299
ePages	146	245
nopCommerce	145	201
E-junkie	213	197
Intershop	156	183
xt:Commerce	118	180
plentyMarkets	138	169
AbleCommerce	159	142
Shopp	152	141
MonsterCommerce	161	133
Actinic	166	130
Drupal Commerce	68	113
Big Cartel	72	92
ekmPowershop	73	90
FoxyCart	68	87
MartJack		82
ShopSite	82	75
ProStores	100	72
WEBSALE		69
Shopatron		63
POWERGAP		62
Venda		52
Tray		50
LemonStand	23	46
EZ Commerce		40
VP ASP		39
SEO Shop		36
SmartStore		34
Apache OFBIZ		34
RomanCart	28	31
GSI Commerce	45	29
Buid a Bazaar		29
BluCommerce	21	29
ShopFactory	40	28
RBS Change	16	27
Zepo		26
Digital River	16	25
CosmoShop	29	25
TomatoCart	19	23
Quick.Cart		19
MondoShop		19
eMerchant		19
Xanario		18
CubeCart	34	16
iCongo		15
Spree		7
dashCommerce		3
Bigware		2
AgoraCart	3	1